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Rethinking Kids' Medication
Solving the dilemma of children who need treatment but are scared to take medicine due to their negative perception of it. Together with you and your support!
About the Contest

Rethinking Kids' Medication
Children all over the world struggle with fighting diseases. Fortunately, in many cases, pharmaceutical products exist that offer relief – or even a cure. However, administering these products can be a struggle due to a child’s negative perception of medicine. In many cases they are scared of the taste or the formulation of the drug, which can impact them psychologically.

At AbbVie, we aim at helping children in need of treatment by solving this dilemma. Attempts to overcome these difficulties have been undertaken, but overall the health care industry is still far from providing satisfying solutions.

We are about to change the future of kids’ medication – with your support!

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